We are thrilled to present an exclusive interview with the exceptionally talented Betty Shin Binon, who created the stunning imagery for our 2024/25 Season. Betty, a renowned Toronto-based photographer, videographer, and botanical sculptor, has a unique ability to blend visual arts with storytelling. Her creative process, which combines her love for music, nature, and art, has brought a fresh and captivating perspective to our season’s visuals. Join us as we delve into Betty’s inspiration, her experience working with Tafelmusik’s musicians, and the intricate artistry behind her breathtaking work.
How do you typically start a new creative project, and what inspired your approach for Tafelmusik?
When beginning a creative project, I often start by asking, “What is the story?” I then consider which props and lighting will best convey that story and evoke an emotional connection with the viewer. Each concert has its own unique narrative and direction. For example, the program Feast for the Senses: Lalande & Rameau evokes themes of decadence and sensory richness, leading to the photograph of a lavish, colourful table scene. But ultimately, the music serves as the primary inspiration for these visual elements.
Were there any pieces of music or composers in our upcoming season that particularly resonated with you and influenced your work?
I’ve always been inspired by baroque music and have been a fan of Tafelmusik since my teenage years during the Jeanne Lamon era. As a devoted Bach enthusiast and admirer of French baroque composers, I’m excited to attend Tafelmusik’s Feast for the Senses and Brilliant Baroque concerts.
Designing the album cover for Haydn’s Symphony No. 43 and No. 49 was especially meaningful to me. The performance of La Passione by Tafelmusik in February 2023 was a transformative experience. I often say that I see better with my ears.
How did your interaction with the musicians shape the final imagery?
Speaking with some of the musicians before the shoot was incredibly helpful. Since I hadn’t listened to all the pieces, their insights and guidance were invaluable. They skillfully translated the music into descriptive terms, which greatly assisted me in visualizing and capturing the images.
How do you hope audiences will connect with the imagery you’ve created for this season?
My primary goal when creating any photograph is to convey beauty, meaning, and evoke emotion in the viewer. And, of course, to entice listeners to attend your incredible performances!
Have you any upcoming projects that you’re excited about?
I’m currently working on a project to pitch a docudrama series that has been in development for a year and is shaping up to be quite impressive. I’m hopeful that I’ll have the opportunity to feature music from Tafelmusik in the series. 🙂
Biography: Betty Shin Binon, AKA Stems & Forks was created in 2017 to showcase all her creative musings: recipes, photography, videography and botanical sculptures. Betty has built a successful multi-faceted brand after nearly 20 years in the floral design business. Since the shift in career, Binon’s photography and video is highly sought-after by brands for her distinct chiaroscuro style and visual storytelling. Her global workshops sell out to prominent artists and content creators around the world. Just a few publications and brands Binon has worked for include CBC, Vogue, Williams Sonoma, and Bowmore.